About Us

Welcome to the PRIME Awards 2025, the leading event in the Middle East & Africa region, dedicated to honoring excellence and innovation in the packaging industry.

What Is Prime Awards ?

The PRIME Awards 2025 sets a new benchmark for quality, innovation, and sustainability in the region’s packaging industry, celebrating excellence across four carefully curated categories.

Judged by an esteemed panel of international experts, the awards will honor 18 winners from brand owners, converters, printers, design agencies, and packaging companies who have excelled in their respective fields.

Who Can Participate ?

  • Brand Owners, Converters, Printers and Design Agencies in the Middle East and Africa region.
  • Packaging companies who have the best samples of jobs in terms of quality and sustainability.
  • Packaging companies who have had excellent performance in terms of Innovation, Sustainability and Business as a whole.

When ?

10 April 2025 

Where ?

Grand Hyatt, Dubai, UAE

Program Agenda

PRIME Awards 2025 is a Premier One-Day Event Featuring:

08:30AM to 10:00AM

Registration and Networking

10:00AM to 01:30PM

Packaging Innovators Conference

This engaging 3-hour session, following the networking lunch, will feature top Brand Owners, Packaging Converters, Printers, Manufacturers, and technology providers.

In 15-minute presentations, each speaker will showcase groundbreaking packaging innovations—many of which may be first-of-their-kind—through a collaborative “show & tell” format.

These presentations offer an opportunity to highlight new solutions, foster business growth, and elevate industry standards across the region.

01:30PM to 2:30PM

Networking Lunch

The Networking Lunch at PRIME Awards 2025 provides a valuable opportunity for CXOs and industry leaders from packaging, print, and related sectors to connect and build business relationships.

02:30PM to 05:00PM

One-on-one Meetings with Industry Experts
Opportunity to meet existing and potential clients and have business meetings.

5:30PM to 06:00PM

Networking and Innovations Gallery Exhibition

The Innovations Gallery at PRIME Awards 2025 will feature all submitted entries, offering delegates a close-up view of world-class innovations.

This exhibition enhances the visibility of the submissions, fostering new business opportunities and showcasing the best in innovation.
It provides increased exposure, recognition, and credibility for participants, while celebrating excellence across the industry.

06:00PM Onwards….

PRIME Awards 2025
Gala Dinner Celebration & Awards presentation

After a tough jury selection, top industries, leaders & students will be honoured & awarded excellence awards in manufacturing, innovation, sustainability, and leadership.
The Gala Dinner at the prestigious Habtoor Palace will offer a distinguished experience in a luxurious setting, providing an ideal environment for networking & celebrating the evening’s award winners. It promises to be an unforgettable experience for every guest.

PRIME Awards 2025 Gala Dinner

The Gala Dinner at PRIME Awards 2025 offers a distinguished dining experience with gourmet cuisine in a luxurious setting, providing an ideal environment for networking and celebrating the evening’s award winners, as well as all delegates.
It promises to be an unforgettable and enjoyable experience for every guest.

Packaging MEA ‘Book of Honors’

Packaging MEA ‘Book of Honors’

The Packaging MEA ‘Book of Honors’ is a prestigious publication unveiled during the closing moments of PRIME Awards 2025.

Celebrating excellence in the packaging and printing industries, the book showcases award winners, event highlights, industry trends, and sponsor recognition.

It serves as both a comprehensive record of the evening’s achievements and a valuable resource for industry insights, offering a lasting memento for all participants and stakeholders.

Some Of Our Previous Participants

Sustainable rigid plastics converter of the year

The Sustainable Rigid Plastics Converter of the Year at the PRIME Awards 2025 recognizes innovation and leadership in the rigid plastics conversion sector, focusing on sustainability. This award celebrates companies that excel in developing closed-loop systems to transform post-consumer waste into recyclable rigid plastic products. By using sustainable materials like rPET, rHDPE, and rLDPE, these companies demonstrate that a circular economy is both achievable and commercially viable.

Eligibility Criteria:

  1. Closed-Loop System Implementation:
    The company must use a closed-loop system for recycling rigid plastics (e.g., PET to rPET, HDPE to rHDPE).

  2. Sustainable Sourcing & Production:
    Materials must come from post-consumer waste and be processed into recyclable forms, with transparency in sourcing and end-of-life management.

  3. Innovation in Recycling:
    Preference will be given to companies that employ innovative recycling technologies or reduce carbon emissions in the process.

  4. Environmental Impact & Certification:
    Evidence of reduced environmental impact (e.g., lower CO₂ emissions) and certifications like ISO 14001 will be considered.

  5. Market Application:
    The products must be market-ready and demonstrate real-world use in promoting circularity.

Judging criteria & Submission Requirements: