A.Packaging Excellence Awards

The Packaging Excellence Awards category honors exceptional achievements in packaging design, print, converting, and fulfillment across the Middle East and Africa. This esteemed award recognizes companies that excel in technology, innovation, print quality, and overall performance, setting a high standard for the industry.

We invite packaging designers, printers, and converters from the MEA region to showcase their innovative work, with entries evaluated on print quality, finishing techniques, and overall production excellence.

1. PACKAGING DESIGN AGENCY OF THE YEAR

Packaging Design Agency of the Year award recognizes design ad agencies that excel in creativity, innovation, and design excellence.


Number of Entries: Up to 3

Total Fee: USD 295

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2. PACKAGING STUDENT OF THE YEAR

Outstanding Packaging Student of the Year award honors students from the MEA region specializing in packaging, print design, and related fields.

 

Number of Entries: Up to 3

Total Fee: FREE

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3. CARTON PACKAGING CONVERTER OF THE YEAR

Carton Packaging Converter of the Year award recognizes converters with excellence in Mono and Folding Carton packaging sector with exceptional quality & technical innovation.

 

Number of Entries: Up to 3

Total Fee: USD 295 

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4. Flexible Packaging Converter of the Year

Flexible Packaging Converter of the Year award honors industry leaders in innovation, quality, and impactful packaging printing and converting solutions across the MEA region.

 

Number of Entries: Up to 3

Total Fee: USD 295

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5. Label Printer-Converter of the Year

Label Printer-Converter of the Year award recognizes excellence in label printing and converting within the MEA region, celebrating innovative, high-quality, and sustainable labels.

 

Number of Entries: Up to 3

Total Fee: USD 295

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6. Digital Label Printer-Converter of the Year

Digital Label Printer-Converter of the Year award celebrates outstanding achievement in digital label printing, converting, and finishing. 

 

Number of Entries: Up to 3

Total Fee: USD 295

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7. Rigid Box Converter of the Year

The Rigid Box Converter of the Year category celebrates innovation, craftsmanship, and sustainability in the rapidly growing rigid box packaging sector.

 

Number of Entries: Up to 3

Total Fee: USD 295

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8. FFS Packaging Company of the Year

This special award honors brand owners, bottlers, and converters in both food & beverage and non-food sectors who excel in Form-Fill-Seal (FFS) packaging.


Number of Entries: Up to 3

Total Fee: USD 295

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9. Rigid Plastic Converter of the Year

The Rigid Plastic Converter of the Year category honors companies excelling in sustainable rigid packaging solutions. 



Number of Entries: Up to 3

Total Fee: USD 295

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10. INNOVATIVE BRAND OWNER OF THE YEAR

This prestigious recognition celebrates brand owners across food and non-food sectors who have successfully adopted the most innovative packaging for their products.

 

Number of Entries: Up to 3

Total Fee: USD 295

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b.Packaging Sustainability Awards

The PRIME Awards Category B, focused on Packaging Sustainability, celebrates innovations that reduce packaging’s environmental impact through eco-friendly materials, efficient designs, and sustainable practices.

Companies can participate by showcasing their efforts in material use (renewable, recyclable, or biodegradable), waste reduction, energy efficiency, and promoting a circular economy.

Entries are judged on their ability to reduce environmental footprints while fostering innovation, setting industry benchmarks, and encouraging best practices.

Winning or being nominated for this prestigious award enhances a company’s reputation as a leader in sustainability, attracting both consumers and investors aligned with eco-conscious values.

11. Sustainable Brand Owner of the Year

The Sustainable Brand Owner of the Year award honors brands that are leading the way in sustainable packaging through measurable and impactful actions.

 

Number of Entries: Up to 3

Total Fee: USD 295

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12. Sustainable Carton Packaging Converter of the Year

The Sustainable Carton Packaging Converter of the Year awards companies leading innovation and environmental responsibility in the Mono and Folding Carton packaging sector across the MEA.

 

Number of Entries: Up to 3

Total Fee: USD 295

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13. Sustainable Flexible Packaging Converter of the Year

The Sustainable Flexible Packaging Converter of the Year awards companies leading innovation and environmental responsibility in flexible packaging.

 

Number of Entries: Up to 3

Total Fee: USD 295

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14. Sustainable Rigid Plastics Converter of the year

The Sustainable Rigid Plastics Converter of the Year award honours companies leading innovation and environmental responsibility in rigid plastics packaging.

Number of Entries: Up to 3

Total Fee: USD 295

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15. Packaging Recycler of the year

The PRIME Awards 2025 recognizes recyclers and processors in the MEA region who are advancing plastic recycling and sustainability in the packaging industry. This award celebrates organizations that turn sustainability efforts into measurable results, driving a circular economy and creating a positive environmental impact.

 

Number of Entries: Up to 3

Total Fee: USD 295

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c. Organisational Excellence Awards

The Organizational Excellence Award is a prestigious recognition that honours exceptional organisations in various categories like CSR, Sustainability or work culture.

This award is open to brand owners, packaging converters, printers and recyclers.

To win, organizations must demonstrate concrete achievements in the above areas.

16. CSR Company of the Year

The CSR Company of the Year  recognizes the company across the packaging value chain that uses packaging to create a positive social and environmental impact.

Number of Entries: 1

Total Fee: USD 195

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d. Leadership Excellence Awards

The PRIME Awards 2025 introduces two prestigious Leadership Awards to honor visionary leaders in the packaging industry across the MEA region.

The Outstanding Packaging Woman Personality of the Year will recognize a female leader who has made significant contributions through innovation, leadership, and promoting gender inclusivity.

The Lifetime Achievement Award will celebrate an individual with over 30 years of impact, honoring their legacy of leadership, sustainability, and industry advancement.

17. Packaging Woman Personality of the Year

The Packaging Woman Personality of the Year award celebrates the extraordinary contributions of women shaping the future of the packaging industry. Recognizing female leaders, entrepreneurs, and professionals across the MEA region, this award honors those driving innovation, advancing sustainability, and making a significant impact within the sector.

Number of Entries: 1
Total Fee: USD 295
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18. Lifetime Achievement Award

The Lifetime Achievement Award at the PRIME Awards 2025 honors an individual who has made extraordinary and lasting contributions to the packaging industry in the Middle East and Africa (MEA) region.

Number of Entries: 1

Total Fee: USD 295

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Packaging Design Agency of the Year

Applicants must demonstrate cutting-edge design techniques, originality, and alignment with brand identity. Sustainability is a key focus, emphasizing eco-friendly materials and carbon footprint reduction.

Judges will evaluate technical expertise in artwork quality, advanced printing methods, and the agency’s ability to adapt to regional market needs and collaborate effectively with clients.

Industry recognition will also play a role in the evaluation process.

Judging Criteria:

  • Creativity & Innovation: Emphasis on originality, shelf impact, and alignment with brand identity.
  • Sustainability: Focus on eco-friendly materials, circular design, and carbon footprint reduction.
  • Technical Expertise: Quality of artwork, premedia execution, and use of advanced printing techniques.
  • Adaptability & Collaboration: Ability to meet regional market needs and work effectively with clients.
  • Industry Recognition: Consideration of the agency’s standing in the industry.

Submission Requirements:

  • Abstract: A brief (500-1000 words) describing the design approach, its innovative aspects, and its practical applications.
  • Prototype: Submit physical prototypes that demonstrate strong shelf impact and user experience, along with a detailed explanation of the project.
  • Evaluation Criteria: Focus on originality, design concept development, technical execution, and ergonomics.
  • Real-World Solutions: Submissions should provide practical, real-world packaging solutions that showcase advanced design capabilities.
  • Innovation: Push the boundaries of creativity and functionality in packaging design.
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Packaging Student of the Year

This award seeks to celebrate excellence in packaging design by recognizing creativity, technical expertise, and innovation. To qualify, participants must develop a physical prototype that not only stands out on the shelf but also enhances the consumer experience.

Submissions will be judged based on originality, the design process, technical execution, ergonomics, and practical relevance.

Above all, the award encourages students to explore new and bold ideas that push the limits of packaging design in terms of both aesthetics and functionality.

Judging Criteria:

  • Creativity & Innovation: Packaging design/prototype must exhibit exceptional originality, technical expertise, and groundbreaking creativity within the field.
  • Prototype Requirement: Participants must submit a physical prototype that not only delivers strong shelf appeal but also enhances the user experience, integral to their project work.
  • Technical Execution: Design must demonstrate high-quality craftsmanship, precision, and functional practicality in its construction and usability.
  • Ergonomics: Packaging should prioritize user-friendliness, with intuitive design features that ensure ease of use and comfort.
  • Real-World Application: Design solutions should address real-world packaging challenges, proving both feasibility and effectiveness in practical scenarios.
  • Innovation: The design should push the boundaries of traditional packaging, introducing fresh ideas and advancing functionality and creativity in the field.

Submission Requirements:

  • Abstract: A brief (500-1000 words) describing the design approach, its innovative aspects, and its practical applications.
  • Prototype: A physical prototype of the packaging design is required for submission.
  • Design Documentation: A detailed explanation of the design process, including concept development, material choices, and any design challenges faced.
  • Visuals: High-quality images or videos of the prototype from various angles and in different settings.
  • Eligibility: Open to students in the MEA region specializing in packaging, print design, and related disciplines.
  • The students’ submissions will be assessed by a panel of experts and must meet the outlined criteria for consideration.
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Carton Packaging Converter of the Year

Open to professionals in the Food & Beverage, Cosmetics, Beauty, Tobacco, and Pharma sectors, the award celebrates achievements in printing, converting, finishing, and embellishment. Submissions will be evaluated on innovative solutions to industry challenges, with a focus on high-quality print converting, luxury embellishments, sustainability, and food-safe packaging.

Evaluations will also consider substrate structure, inks, coatings, foiling, and other applications in both primary and secondary packaging production.

Winners will showcase versatility, creativity, and technical precision, using cutting-edge technology to create packaging with strong market impact.

Judging Criteria:

  • Innovation & Creative Excellence: Packaging should showcase innovative design, printing, and embellishment, delivering strong shelf impact and consumer appeal.
  • Sustainability: Designs must prioritize eco-friendly materials, circular design, and carbon footprint reduction, reflecting a commitment to environmental responsibility.
  • Technical Expertise: Evaluations will focus on precision, efficiency, and quality in printing, converting, and finishing, along with the use of advanced technologies.
  • Cross-Sector Expertise: Proficiency across sectors (Food & Beverage, Cosmetics, Beauty, Tobacco, Pharma) is essential, demonstrating adaptability to diverse packaging challenges.
  • Quality & Finishing: Packaging must demonstrate high-quality craftsmanship in printing, converting, and finishing, ensuring durability, functionality, and premium presentation.
  • Certifications & Best Practices: Submissions will be assessed based on relevant certifications (e.g., ISO, sustainability, food safety) and adherence to industry best practices, including innovative production techniques.

Submission Requirements:

  • Abstract: A concise (500-1000 words) overview detailing the company's expertise in CartonPackaging Printing& Converting with a focus on the specific structures, formats, and applications relevant to the submitted samples/entries. The design approach, its innovative aspects, and its practical applications.
  • Packaging Samples:Submit packaging samples from Food & Beverage, Cosmetics, Beauty, Tobacco, and Pharma sectors that demonstrate expertise in Mono and Folding Carton packaging.
  • Demonstration of Expertise:Submissions should highlight versatility and creativity across multiple sectors, addressing sector-specific challenges with innovative solutions.
  • Innovation & Sustainability Evidence:Provide detailed information on the innovative features and sustainable practices incorporated into the design and production process.
  • Technical Process Overview:Include a description of the technical processes, workflows, and technologies utilized to achieve superior results in printing, converting, and finishing.
  • Certifications & Accreditations:Submit relevant certifications (e.g., ISO, sustainability, food safety) and describe any unique production approaches or adherence to best practices that enhance the packaging's effectiveness and environmental sustainability.
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Flexible Packaging Converter of the Year

Open to printers and converters specializing in Flexography, Gravure, and Offset printing, the award celebrates excellence in printing, coating, converting, finishing, and embellishment.

Focused on technical innovation and creative design, the award honors those who push boundaries in flexible packaging. Submissions must demonstrate versatility across food and non-food sectors, offering high-quality, sustainable solutions that meet market needs. The award highlights those who combine creativity with technical precision and environmental responsibility, ensuring strong shelf impact and contributing to a circular economy.

Judging Criteria:

  • Print Quality & Creativity: The printed structure must showcase innovative design, high-quality printing, and embellishment with strong shelf impact.
  • Technical Expertise: Evaluation will focus on the efficiency, precision, and quality of workflows, processes, and technologies used to produce superior flexible packaging.
  • Multi-Sector Excellence: Submissions should demonstrate versatility in flexible packaging across both food and non-food sectors, regardless of the printing process (Flexo, Gravure, or Offset).
  • Certifications & Best Practices: Submissions will be assessed based on relevant certifications (e.g., ISO, sustainability, food safety) and the use of unique production methods that ensure quality and sustainability.

Submission Requirements:

  • Abstract: A concise (500-1000 words) overview detailing the company's expertise in Flexible Packaging Printing& Converting with a focus on the specific structures, formats, and applications relevant to the submitted samples/entries. The design approach, its innovative aspects, and its practical applications.
  • Printed Packaging Samples: Submit packaging samples from both food and non-food sectors, demonstrating expertise in flexible packaging design, printing, and converting.
  • Demonstration of Expertise: Show versatility and innovation in flexible packaging, addressing industry challenges with creative, high-impact solutions.
  • Technical Process Overview: Provide a description of the workflows, processes, and technologies used to achieve superior results in printing, coating, converting, and finishing.
  • Certifications & Accreditations: Include relevant certifications (e.g., ISO, sustainability, food safety) and highlight any unique production methods or best practices that ensure packaging quality and sustainability.
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Label Printer-Converter of the Year

It recognizes outstanding achievements in producing self-adhesive labels, wraparound labels, shrink sleeves, and in-mold labels using Flexography, Gravure, Offset, Rotary Letterpress, Intermittent Offset, Hybrid Printing, and Silkscreenand hybrid technologies.

The award honors achievements in label printing, coating, converting, finishing, and embellishment, with a focus on technical expertise and creative innovation. Submissions are judged on their ability to create labels with strong shelf impact using advanced printing techniques and innovative design. Special attention is given to label stock selection, unique features, and sustainable practices, including the use of eco-friendly materials and carbon footprint reduction.

Open to printers and converters in the food & beverage, FMCG, and non-food sectors, this award highlights those who deliver impactful, high-quality, and sustainable label solutions.

Judging Criteria:

  • Design & Innovation: Labels must feature innovative design and high-quality printing, with a strong focus on shelf impact and consumer appeal.
  • Printing Process & Techniques: Submissions should demonstrate expertise in printing techniques such as Flexography, Gravure, Offset, Rotary Letterpress, Intermittent Offset, Hybrid Printing, and Silkscreen.
  • Embellishment & Finishing: Labels should showcase advanced finishing techniques, including special applications, foiling, and embellishments that enhance both visual appeal and tactile quality.
  • Sustainability: Emphasis on eco-friendly materials, circular design principles, and efforts to reduce carbon footprint. Labels that facilitate recycling and sorting processes will be an added advantage.
  • Technical Expertise: Demonstrated proficiency in managing workflows, technologies, and machinery to ensure superior print quality and operational efficiency.
  • Certifications & Standards: Preference will be given to submissions with relevant certifications (e.g., ISO, sustainability, food safety) and adherence to industry best practices.

Submission Requirements:

  • Abstract: A brief (500-1000 words) summary highlighting the company's expertise in Label Printing & Converting, focusing on the substrates, structures, and applications related to the submitted samples. It should also cover the design approach, innovative features, and practical applications of printing and converting.
  • Printed Label Samples: Submit printed label samples from both food & beverage and non-food sectors, showcasing expertise in label printing, coating, converting, and embellishment.
  • Demonstration of Expertise: Submissions must demonstrate innovation and technical excellence across various printing processes and techniques.
  • Sustainability Practices: Provide evidence of sustainable practices in design, materials, and production processes, including the use of eco-friendly materials and carbon footprint reduction.
  • Technical Process Overview: A description of the workflows, technologies, and printing processes used to achieve superior quality and efficiency in label production.
  • Certifications & Accreditations: Include any relevant certifications (e.g., ISO, sustainability, food safety) and describe how industry best practices were employed to ensure high-quality and sustainable packaging.
  • Note: Digital printing is not eligible for this category.
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Digital Label Printer-Converter of the Year

Recognizing excellence in the production of self-adhesive labels, wraparound labels, shrink sleeves, and in-mold labels, the award focuses on the use of advanced inkjet, toner-based, and hybrid digital technologies.

It also highlights superior craftsmanship in printing, coating, converting, finishing, and embellishment, while acknowledging efforts to drive environmental sustainability in digital label production.

Judging Criteria:

  • Print Quality: Exceptional digital print quality with precise colour accuracy, detail, and consistency.
  • Creativity & Innovation: Showcasing innovative digital printing with unique, visually impactful labels, combined with expert converting and finishing to deliver high-quality, market-ready products.
  • Sustainability: Commitment to sustainable substrates, energy-efficient production, and reducing CO2 footprint.
  • Digital Printing Technologies: Effective use and proficiency in inkjet, toner-based (dry/liquid) and allied digital printing technologies.
  • Converting & Finishing: Expertise in advanced converting and finishing techniques that enhance shelf appeal and functionality.

Submission Requirements:

  • Abstract: A brief (500-1000 words) summary highlighting the company's expertise in Digital Label Printing & Converting, focusing on the substrates, structures, and applications related to the submitted samples. It should also cover the design approach, innovative features, and practical applications of digital printing and converting.
  • Label Samples: Submit digitally printed label samples from both food and non-food sectors, demonstrating versatility and innovation in flexible packaging.
  • Technological Demonstration: Provide details on digital printing technologies (inkjet, toner-based, hybrid) and descriptions of converting and finishing processes.
  • Innovation Evidence: Showcase any innovative design or production techniques that push digital printing boundaries.
  • Sustainability Details: Highlight sustainable practices, including eco-friendly materials, energy efficiency, and carbon footprint reduction.
  • Technical Process Overview: Describe digital printing processes, workflow management, and quality control measures to ensure high-quality, consistent output.
  • Key Focus Areas
  • Eligibility: Open to digital label printers and converters in the MEA region, particularly in food & beverage, FMCG, and non-food sectors.
  • Scope of Submission: Submit printed label samples showcasing innovation and expertise across both food and non-food sectors.
  • Digital Printing Technologies: Submissions must demonstrate the use of inkjet, toner-based (dry/liquid), or hybrid digital printing technologies for primary or secondary labels and flexible packaging.
  • Converting & Finishing: Focus on converting and finishing labels into high-quality, marketable products, with attention to advanced finishing techniques.
  • Innovation & Creativity: Showcase innovative design and production techniques that push the boundaries of digital printing, resulting in visually compelling labels.
  • Sustainability: Emphasis on reducing carbon footprint, using eco-friendly materials, and adopting sustainable production practices.
  • Technical Expertise: Demonstrate proficiency in digital printing processes, workflow management, and quality control to ensure exceptional results.
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Rigid BoxConverter of the Year

Known for its premium quality and durability, rigid box packaging plays a crucial role across industries like luxury goods, electronics, cosmetics, gifting, and high-end retail.

This award honors companies that push the boundaries of design and functionality, creating custom solutions that offer superior protection while enhancing brand appeal.

Rigid boxes are highly valued for their robust construction and elegant presentation, ensuring the safe transport of high-value products while delivering an exceptional consumer unboxing experience.

As demand for luxury bespoke packaging grows, the Rigid Box Converter of the Year category honors companies that set new industry standards in innovation, quality, and design, blending luxury with premium craftsmanship.

Entries should reflect a commitment to both cutting-edge packaging solutions and sustainability, elevating the consumer experience in the luxury market.

Judging Criteria:

  • Durability & Protection: The effectiveness of rigid boxes in safeguarding products, ensuring their integrity during transport and storage.
  • Premium Appearance: The use of elegant finishes, bespoke designs, and custom features that elevate the luxury and premium feel of the packaging.
  • Customization & Branding: Design flexibility that allows for tailored solutions—custom shapes, sizes, and inserts—that align with the brand’s identity.
  • Sustainability: Commitment to eco-friendly materials, responsible production practices, and minimizing environmental impact, with a focus on recyclability and resource efficiency.
  • Consumer Experience & Unboxing: The ability to create a memorable and impactful unboxing experience, blending functionality with emotional appeal to enhance the overall consumer journey.
  • Submissions will be judged on how well they integrate these aspects, showcasing innovation, quality, and the ability to enhance both the product and the consumer experience.

Submission Requirements:

  • Entries are invited from industries including Luxury Goods, Cosmetics, Electronics, Gifts, Premium Retail, and Food & Beverage. Submissions should showcase innovative packaging designs, materials, and sustainability practices, emphasizing how rigid boxes elevate both product protection and consumer engagement.
  • Printing & Finishing Technologies: Innovations such as embossing, foil stamping, and high-quality graphics that enhance the packaging’s visual impact.
  • Design & Aesthetics: Visual appeal, including minimalist, contemporary, or bespoke design approaches that align with brand identity.
  • Functionality & Innovation: Practical and creative solutions that enhance the packaging’s usability and overall appeal.
  • Consumer Experience & Unboxing: Crafting a premium, memorable unboxing experience, particularly for luxury products, that adds emotional and functional value.
  • Submissions should highlight how these elements combine to create premium packaging solutions that stand out in the competitive landscape of luxury and high-end markets.
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FFS Packaging Company of the Year

This prestigious award celebrates innovations that combine performance, automation, and sustainability, focusing on advancements in energy-efficient machinery, waste reduction, and packaging processes.

With a strong emphasis on Overall Equipment Effectiveness (OEE), the award recognizes companies that leverage automation to enhance speed, precision, and efficiency, setting new standards insustainability and technological innovation.

The winners of this award will demonstrate how cutting-edge FFS technology drives operational efficiency, environmental responsibility, and high-quality packaging, positioning them as leaders in the future of rigid as well as flexible packaging formats like bottles, pouches, bags, and sachets. This accolade highlights the industry’s progress toward greater OEE, performance, and sustainability.

Judging Criteria:

  • FFS Innovation: Adoption of advanced technologies or processes that enhance FFS packaging performance, functionality, and consumer appeal.
  • Automation: Integration of automation systems that improve production speed, consistency, and cost-effectiveness.
  • Efficiency: Demonstrated ability to streamline production, reduce waste, and optimize material usage for better operational and environmental performance.
  • Sustainability: Commitment to eco-friendly materials, energy-efficient machinery, and waste-reduction strategies that promote a circular packaging economy.
  • Quality & Time-to-Market: Ability to deliver high-quality packaging solutions swiftly, ensuring market agility without compromising packaging integrity.

Submission Requirements:

  • Abstract: A concise (500-1000 words) overview showcasing the company's expertise in FFS technology, highlighting innovations in OEE, sustainability, and efficiency.
  • Technological Innovation: Highlight innovations in machinery, processes, or technologies that enhance FFS packaging performance, with a focus on sustainability.
  • Automation: Provide details on automation technologies used to boost production speed, efficiency, and consistency.
  • Sustainability Initiatives: Document efforts to integrate sustainable practices, including eco-friendly materials, energy-efficient systems, and waste reduction.
  • Operational Efficiency: Showcase improvements in production processes that optimize material usage, reduce waste, and streamline operations.
  • Quality & Time-to-Market: Demonstrate the ability to deliver high-quality packaging quickly, ensuring market competitiveness in fast-paced sectors like food, beverage, and non-food packaging.
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Rigid Plastic Converter of the Year

This prestigious award celebrates innovations that blend eco-friendly practices, recyclability, and mono-material solutions, promoting a transition to a circular economy.

The award recognizes companies leading in sustainability, design excellence, and manufacturing innovation, with a focus on those driving eco-conscious packaging solutions. Entries should highlight measurable achievements in recycling, waste reduction, and resource optimization while showcasing advancements in design and functionality.

Winning this award positions a company as a leader in sustainable packaging innovation, recognizing cutting-edge technologies and impactful design that set new standards for the packaging industry. To succeed, participants must demonstrate industry compliance, sustainability certifications, and a clear commitment to eco-friendly practices.

As rigid plastics continue to evolve, this award spotlights those driving sustainability, quality, and responsible manufacturing to meet the needs of modern industries and consumers.

Entries in this category may include packaging made from a variety of resins and polymers, including:

Polyethylene Terephthalate (PET)

Polyethylene (PE)

Polypropylene (PP)

Polystyrene (PS)

Polycarbonate (PC)

Acrylonitrile Butadiene Styrene (ABS)

Emerging bio-based plastics

These materials are used in applications across sectors like food and beverage, pharmaceuticals and healthcare, cosmetics and personal care, consumer goods, and automotive and industrial packaging.

Judging Criteria:

  • Key Packaging Attributes:
  • Durability, Efficiency, and Innovation Safety and Protection Lightweighting and efficient material use Design flexibility and creative features Transparency and effective barrier properties
  • Design & Innovation: Innovative packaging solutions that balance functionality, aesthetics, and environmental impact.
  • Sustainability:
    Recyclability & Renewable Materials: Focus on packaging solutions using recyclable and renewable materials to minimize environmental impact. High recycling rates and non-single-use plastics. Reusable options and closed-loop systems (e.g., bottle-to-bottle recycling). Promoting a circular economy by minimizing waste
  • Technical Excellence in Manufacturing: Recognition of companies using advanced manufacturing techniques that enhance sustainability. Energy efficiency and waste reduction in production processes. Adoption of cutting-edge technologies to lower carbon footprints. Resource optimization and sustainable production practices.

Submission Requirements:

  • Abstract: A concise summary (500-1000 words) outlining the key details of the submission, including all relevant information related to the entry.
    The design approach, its innovative aspects, and its practical applications. Entries are invited from the following sectors: Food & Beverage Pharmaceuticals & Healthcare Cosmetics & Personal Care Household Products Consumer Goods Automotive & Industrial Packaging
  • Key Focus Areas:
  • Recyclability & Circular Economy: Emphasis on creating recyclable packaging enabling closed-loop systems.
  • Smart Packaging: Integration of technology for enhanced consumer experience like QR codes, RFID, and interactive packaging solutions.
  • Minimalist Design & Lightweighting: Use of design principles that reduce material use and promote sustainable packaging.
  • Customization & Personalization: Tailored solutions that offer bespoke shapes, sizes, colors, and designs to reflect brand identity and consumer preferences.
  • Submission Requirements:
  • Entries must showcase sustainable and innovative rigid plastic packaging solutions.
  • Examples of technical advancements in manufacturing processes that improve sustainability should be highlighted.
  • Companies should demonstrate how their packaging solutions contribute to reducing environmental impact and promoting a circular economy.
  • Submissions should include measurable data on commercial impact, market success, and consumer engagement.
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INNOVATIVE BRAND OWNER OF THE YEAR

This award is aimed at brands that have implemented innovation in the packaging design, material, quality and usability making their packaging stand out among others in the shelf.

This award is open to brand owners in the food and non-food sectors.

Candidates must provide samples of their innovative packaging (min 1 and max 4 samples) as clear evidence of their efforts in innovation.

Judging Criteria:

  1. Packaging Design (25%)
    • Aesthetic appeal and creativity in design.
    • Distinctiveness that ensures shelf standout.
    • Alignment of design with brand identity.
  2. Material Innovation (20%)
    • Use of sustainable or environmentally friendly materials.
    • Innovative material applications or combinations.
    • Reduction in material usage without compromising functionality.
  3. Functionality and Usability (20%)
    • Ease of use for consumers (e.g., opening, closing, handling).
    • Enhanced user experience through innovative features.
    • Packaging that improves product preservation or convenience.
  4. Quality and Durability (15%)
    • Structural integrity and reliability of the packaging.
    • Resistance to damage during transport and handling.
    • Maintenance of product safety and freshness.
  5. Market Impact and Consumer Feedback (10%)
    • Evidence of positive consumer response or feedback.
    • Demonstrated increase in market visibility or sales due to packaging.
    • Contribution to brand loyalty and recognition.
  6. Sustainability and Environmental Impact (10%)
    • Use of recyclable, biodegradable, or reusable materials.
    • Reduction in carbon footprint through innovative production methods.
    • Compliance with global or regional sustainability standards.
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Sustainable Brand Owner of the Year

This prestigious recognition celebrates brand owners across both the food and non-food sectors who have successfully adopted circular packaging models, reducing waste, minimizing carbon footprints, and improving recyclability.

This award is aimed at brands that have gone beyond setting sustainability goals to deliver real, tangible results that contribute to a more eco-conscious future.

It acknowledges those who have made significant strides in turning sustainability commitments into measurable outcomes, advancing the circular

This award is open to brand owners in the food and non-food sectors who have implemented substantial sustainability initiatives within their packaging.

Candidates must provide clear evidence of their efforts to make packaging more sustainable, demonstrating measurable environmental impact and a strong commitment to promoting a circular economy.

Judging Criteria:

  • Transition to Recyclable Packaging: Brand owners must demonstrate their efforts in shifting from non-recyclable to recyclable packaging solutions. This includes detailing the types of packaging converted (rigid plastics, flexible materials, paper) and the percentage of products affected.
  • Environmental Impact: Brands must provide evidence of the environmental benefits of their initiatives, including reductions in greenhouse gas (GHG) emissions and overall carbon footprint savings. Metrics such as CO2 reductions and waste diverted from landfills should be included.
  • Alignment with SDG Goals: Entries must show how packaging initiatives align with the UN Sustainable Development Goals (SDGs), especially Goal 12 (Responsible Consumption and Production) and Goal 13 (Climate Action), highlighting specific contributions to these global goals.
  • Measurable Outcomes: Submissions should demonstrate tangible, completed actions rather than future plans. Brands are required to provide detailed reports with data, case studies, and real-world examples of the results achieved through their sustainable packaging efforts.
  • Innovation & Industry Leadership: Brands should showcase innovations in materials, packaging formats, or recycling technologies. Evidence must show that these innovations are scalable, commercially viable, and contribute to long-term sustainability.
  • Collaboration & Partnerships: Brands should provide examples of collaborations with key stakeholders such as suppliers, recyclers, and consultants that helped improve recyclability, reduce environmental impact, or promote a circular economy.
  • Submissions should include packaging volume and its financial value.

Submission Requirements:

  • Abstract: A concise summary (500-1000 words) that outlines the key details of the submission, including the brand’s sustainability efforts, actions taken, outcomes achieved, and supporting evidence for its sustainable packaging initiatives.
  • Proof of Impact: Submissions must present quantifiable data, such as carbon footprint reductions, recycling volumes, and other environmental impacts.
  • Substantiated Proof: All claims must be backed by authentic, verifiable proof such as third-party reports, certifications, data analysis, and case studies.
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Sustainable Carton Packaging Converter of the Year

It honors companies that lead in creating eco-friendly, paper-pulp, and fiber-based packaging solutions with a strong focus on environmental responsibility.

Entries should showcase packaging that reduces environmental impact through sustainable materials, design, and recycling. Preference will be given to companies with relevant certifications and sustainability credentials.

This award celebrates organizations driving the shift toward a more sustainable, circular packaging future.

Winning positions a company as a leader in sustainable packaging, underscoring its commitment to both innovation and environmental stewardship.

It’s a must-enter category for those pushing the boundaries of sustainable packaging design and production.

Judging Criteria:

  • Innovation & Creative Excellence: Packaging designs that are creative, functional, and sustainable, enhancing consumer experience while making a strong visual impact.
  • Sustainability: Packaging must reduce environmental impact through renewable materials, lower carbon footprints, and improved recyclability. Eco-friendly materials and circular design are key.
  • Technical Expertise: Precision, efficiency, and quality in printing, converting, and finishing, along with the use of sustainable solutions and advanced technologies aligned with sustainability goals.
  • Cross-Sector Expertise: Demonstrating adaptability to diverse sectors (Food & Beverage, Cosmetics, Pharma, etc.), showcasing sustainability across various packaging challenges.
  • Commercial Impact: Packaging innovations that drive market success, brand growth, and consumer appeal through sustainable practices.
  • Quality & Finishing: High-quality craftsmanship in printing, converting, and finishing, ensuring durability, functionality, and premium presentation with sustainability at the core.
  • Certifications & Best Practices: Submissions will be evaluated based on relevant sustainability certifications (e.g., ISO) and adherence to industry best practices, including innovative, sustainable production techniques.

Submission Requirements:

  • Abstract: A concise (500-1000 words) overview highlighting your company's expertise in Carton Packaging Printing & Converting, with a focus on sustainable structures, formats, and applications relevant to the submitted entries. Include design approach, innovative features, and practical applications from a sustainability perspective.
  • Packaging Samples: Submit samples from sectors such as Food & Beverage, Cosmetics, Beauty, Tobacco, and Pharma, showcasing expertise in Mono and Folding Carton packaging.
  • Demonstration of Expertise: Showcase versatility and creativity across multiple sectors, addressing sector-specific challenges with sustainable and innovative solutions.
  • Innovation & Sustainability: Detail the innovative features and sustainable practices incorporated in the design and production processes.
  • Technical Process Overview: Provide an overview of the technical workflows, processes, and technologies used to achieve excellence in printing, converting, and finishing, all with sustainability in mind.
  • Certifications & Accreditations: Possessing these certifications (some offering added advantages): FSC & PEFC: Sustainable paper and wood sourcing. ISO 14001: Environmental management. ISO 50001: Energy management. Cradle to Cradle Certified™: Circular, eco-friendly design. BRCGS: Packaging safety and quality. ISO 9001: Quality management. Recycling Industry Standards: Adherence to recycling best practices. EcoVadis: Sustainability performance rating.
  • Note: Include relevant certifications (ISO, sustainability) and highlight any unique production approaches or best practices enhancing environmental sustainability.
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Flexible Packaging Converter of the Year - Sustainability

This award celebrates advancements in mono-material, recyclable packaging solutions that enhance recyclability, promote circularity, and reduce environmental impact.

It recognizes flexible films and laminates used in primary and secondary packaging, with a focus on sustainable materials, production processes, and designs that close the loop in the packaging lifecycle.

Companies developing renewable or bio-based resins and polymers are also acknowledged for advancing packaging solutions that support material collection, sorting, and recycling.

Participants are encouraged to showcase sustainable, functional designs that prioritize eco-friendly materials, carbon footprint reduction, and recyclability.

The award also recognizes technical excellence and the commercial success of sustainable packaging innovations driving market growth.

Open to companies committed to sustainability through innovation, preference will be given to those with relevant certifications and sustainability credentials that demonstrate their environmental stewardship.

Judging Criteria:

  • Innovation & Creative Excellence: Creative, functional, and sustainable packaging that enhances consumer experience and visual appeal while minimizing environmental impact.
  • Sustainability: Packaging must prioritize eco-friendly materials, reduce carbon footprints, and enhance recyclability, with a focus on renewable and circular design.
  • Technical Expertise: Precision in printing, converting, and finishing, utilizing sustainable technologies and efficient processes to meet sustainability goals.
  • Cross-Sector Expertise: Adaptability across diverse industries (e.g., Food & Beverage, Cosmetics, Pharma), demonstrating sustainable solutions for various packaging challenges.
  • Commercial Impact: Packaging that drives market success, brand growth, and consumer appeal through sustainable innovations.
  • Quality & Finishing: High-quality craftsmanship ensuring durability, functionality, and premium presentation, with sustainability at the core.
  • Certifications & Best Practices: Entries are judged on sustainability certifications (e.g., ISO) and adherence to sustainable production best practices.
  • Winning the Excellence in Sustainable Packaging Innovation: Flexible Converter of the Year award highlights a company's leadership in sustainable packaging and innovation, marking it as a key player in shaping the future of flexible packaging.

Submission Requirements:

  • Abstract: A concise (500-1000 words) overview highlighting your company's expertise in flexible films and allied structures Packaging, with a focus on sustainable structures, formats, and applications relevant to the submitted entries. Include design approach, innovative features, and practical applications from a sustainability perspective.
  • Packaging Samples: Submit samples from sectors such as Food & Beverage, as well as non food sector and phrma sectors showcasing expertise in flexible  packaging.
  • Demonstration of Expertise: Showcase versatility and creativity across multiple sectors, addressing sector-specific challenges with sustainable and innovative solutions.
  • Innovation & Sustainability: Detail the innovative features and sustainable practices incorporated in the design and production processes.
  • Technical Process Overview: Provide an overview of the technical workflows, processes, and technologies used to achieve excellence in printing, converting, and finishing, all with sustainability in mind.
  • Certifications & Accreditations: Preferred certifications include Mono-material (single polymer family) for better recyclability Proof of Design for Recycling ISO 14001: Environmental Management ISO 50001: Energy Management Cradle to Cradle Certified™: Circular, eco-friendly design BRCGS: Packaging safety & quality ISO 9001: Quality management Recycling Industry Standards: Compliance with best practices EcoVadis: Sustainability performance
  • Note: Highlight relevant certifications and innovative production approaches that enhance sustainability
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Sustainable rigid plastics converter of the year

The Sustainable Rigid Plastics Converter of the Year at the PRIME Awards 2025 recognizes innovation and leadership in the rigid plastics conversion sector, focusing on sustainability. This award celebrates companies that excel in developing closed-loop systems to transform post-consumer waste into recyclable rigid plastic products. By using sustainable materials like rPET, rHDPE, and rLDPE, these companies demonstrate that a circular economy is both achievable and commercially viable.

Eligibility Criteria:

  1. Closed-Loop System Implementation:
    The company must use a closed-loop system for recycling rigid plastics (e.g., PET to rPET, HDPE to rHDPE).

  2. Sustainable Sourcing & Production:
    Materials must come from post-consumer waste and be processed into recyclable forms, with transparency in sourcing and end-of-life management.

  3. Innovation in Recycling:
    Preference will be given to companies that employ innovative recycling technologies or reduce carbon emissions in the process.

  4. Environmental Impact & Certification:
    Evidence of reduced environmental impact (e.g., lower CO₂ emissions) and certifications like ISO 14001 will be considered.

  5. Market Application:
    The products must be market-ready and demonstrate real-world use in promoting circularity.

Judging criteria & Submission Requirements:

  • Innovation & Creativity (30%): Evaluation of the originality and impact of the closed-loop system and any innovative processes or materials.
  • Impact on Sustainability (30%): The measurable benefits of the system in reducing waste and improving recyclability.
  • Quality & Feasibility (20%): The practical viability and scalability of the solution.
  • Market Adoption & Consumer Impact (15%): Market uptake and the consumer impact of the sustainable products.
  • Transparency & Documentation (5%): Clear documentation of processes, certifications, and sustainability claims.
  • To apply, companies must submit: Case studies of the closed-loop system, Environmental and sustainability impact data, Evidence of scalability and innovation and Certifications and sourcing proof
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Packaging Recycler of the Year

This award honors companies excelling in the recycling of plastics (PET, HDPE, LDPE) in the packaging sector. It is open to organizations that demonstrate exceptional practices in plastic recycling and sustainability.

Judging Criteria:

  • Sustainable Recycling Practices: Efforts to reduce plastic waste and promote a circular economy through innovative technologies.
  • Environmental Impact: Measurable benefits like reduced GHG emissions, waste diversion, and carbon footprint savings.
  • Innovation in Recycling: New technologies that improve recycling processes and sustainability.
  • Sustainable Sourcing: Responsible sourcing of materials for recycling, supporting a sustainable supply chain.
  • Collaboration & Leadership: Partnerships and leadership initiatives that drive sustainability.
  • Impact & Contribution: Measurable outcomes, such as recycling volumes and positive customer feedback, reflecting sustainability efforts.
  • Economic Success: Demonstrated cost savings, revenue generation, and financial benefits from recycling.

Submission Requirements:

  • Abstract (500-1000 words): Overview of the company’s recycling efforts, technologies, and outcomes.
  • Proof of Impact: Quantifiable data on CO₂ reductions, recycling volumes, etc.
  • Supporting Evidence: Verifiable documentation, such as certifications and case studies.

Supporting Information:

  • Clienttestimonials
  • Photos/videosofoperations
  • Sustainabilitycertifications
  • WhyThisAwardMatters

Submission Address:

JJ Media Fz LLC – Packaging MEA Office

503A-19, 5th Floor, WeWork Business Centre, Gulf Towers, A-Block, Oud Metha, Dubai

For assistance,
Contact Ben at +971 55 1091889   or
Email usha@packagingmea.com

Eligibility & Judging Criteria:

Open to companies recycling rigid plastics (PET, HDPE, LDPE) with advanced technologies to create high-quality recycled materials for packaging.

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CSR Project of the Year

This award celebrates initiatives that integrate sustainability, community development, and social responsibility, particularly through cause-based packaging that addresses global challenges like environmental degradation and social inequality.

Open to brand owners and packaging manufacturers (including printers, converters, and co-packers), the category highlights those using packaging to drive social good, especially in underserved communities.

Submissions will be judged on innovation, impact, and the company’s commitment to long-term sustainability and social responsibility.

Judging Criteria:

  • Sustainability in Packaging Design:Use of environmentally friendly materials and recyclable packaging.
  • Innovative packaging designs that minimize waste and reduce carbon footprint.
  • Efforts to improve the sustainability of supply chains.
  • Charitable Collaborations:Partnerships with NGOs, foundations, or community organizations to support causes like education, health, poverty alleviation, or disaster relief.
  • Donations or fundraising through product packaging, where the packaging itself communicates a message of support for a cause.
  • Community Empowerment Programs:Using packaging as a medium to raise awareness or fundraise for social causes.
  • Direct programs that support community development, empowerment, and socio-economic growth, especially in marginalized communities.
  • Ethical Practices in Packaging Production:Companies ensuring fair labor practices and ethical sourcing of materials for packaging production.
  • Efforts to combat human trafficking or improve working conditions across the supply chain.

Submission Requirements:

  • Abstract: A concise summary (500-1000 words) outlining the key details of the submission, including all relevant information related to the entry.
  • Innovation & Creativity: Originality in integrating CSR into packaging and innovative use of design for environmental or social causes.
  • Impact on Society & Environment: Measurable outcomes, such as reduced carbon emissions, increased recycling, or benefits to underserved communities.
  • Sustainability Commitment: Use of renewable, recyclable, or biodegradable materials and energy-efficient processes.
  • Collaboration with Stakeholders: Partnerships with NGOs or community groups to amplify the project’s social impact.
  • Transparency & Reporting: Clear reporting on goals, processes, results, and ethical practices throughout the supply chain.
  • Project Overview: Goals, strategies, and implementation.
  • Project Outcomes: Document both quantitative and qualitative impacts (e.g., people helped, environmental improvements).
  • Sustainability Practices: Detail the materials used and how sustainability is integrated.
  • Community Involvement: Highlight any collaborations with communities or partners.
  • Supporting Documentation: Photos, videos, or other visuals that showcase impact.
  • Metrics of Success: Provide data on waste reduction, recycling rates, or funds raised for causes.
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Packaging Woman Personality of the Year

Why It Matters
Women continue to be underrepresented in the packaging industry, and this award aims to elevate their voices and spotlight their achievements. By highlighting the success stories of female role models, it inspires the next generation to enter, thrive, and lead in the sector, promoting greater gender diversity and inclusion across the industry.

The Packaging Woman Personality of the Year award recognizes individuals who not only excel in their careers but are also committed to fostering leadership, driving positive change, and inspiring others. This prestigious recognition serves as a platform to amplify the achievements of women in packaging and encourages future leaders to innovate, break barriers, and lead the way within the industry.

We invite nominations and applications from women whose outstanding contributions are making a lasting impact on the packaging world.

Eligibility Criteria:

  • Entrepreneurs & Business Owners: Women leading packaging businesses, demonstrating innovation, growth, and significant industry impact.
  • Industry Professionals: Women in leadership, technical, operational, or creative roles who have made exceptional contributions to the sector.
  • Leadership & Innovation: Proven leadership and innovative practices, particularly in sustainability and packaging technologies.
  • Mentorship & Advocacy: Candidates actively supporting gender equality and promoting the advancement of women within the industry.
  • Industry Contribution: Track record of driving key projects, improving processes, or delivering tangible results in packaging.
  • Community Engagement & CSR: Involvement in social responsibility initiatives, with a focus on diversity and inclusion.

Judging Criteria:

  • Leadership & Innovation: Demonstrated leadership and innovation, especially in packaging technologies and sustainability.
  • Professional Growth & Industry Impact: Measurable achievements in business growth, operational excellence, or sustainability.
  • Advocacy & Mentorship: Efforts to champion gender diversity, mentor women, and advocate for equality in the packaging sector.
  • Results-Oriented Achievements: Tangible outcomes, including improvements in efficiency, sustainability, or business success.
  • Industry Recognition & Reputation: Acknowledgment within the industry for contributions and leadership.
  • Commitment to Sustainability & Ethics: Contributions to sustainable practices, circular economy initiatives, and waste reduction efforts.
  • Community Engagement & CSR: Active participation in initiatives promoting diversity, inclusivity, and corporate social responsibility.

Submission Requirements:

  • A personal statement outlining their career achievements, leadership philosophy, and impact.
  • Evidence of measurable outcomes, such as case studies, metrics, or examples of success.
  • Testimonials from colleagues, mentors, or industry peers that highlight the candidate’s contributions.
  • An optional video submission showcasing their journey, achievements, and vision for women in packaging.
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Lifetime Achievement Award

This prestigious award recognizes leaders, visionaries, and pioneers whose work has significantly shaped the packaging sector, leaving a transformative impact both regionally and globally.

To be eligible, nominees must have a minimum of 30 years of active involvement in the packaging industry, demonstrating exceptional leadership across innovation, sustainability, research, education, and community engagement.

Beyond technical expertise, recipients will be celebrated for their ability to inspire, mentor, and guide the next generation of packaging professionals.

This award serves as a platform to acknowledge individuals whose enduring influence continues to drive the packaging industry toward greater sustainability, innovation, and global impact.

Why This Award Matters

The Lifetime Achievement Award is more than a recognition of past accomplishments; it celebrates individuals who have fundamentally shaped the packaging industry and paved the way for future advancements.

Their work continues to inspire the next generation of leaders and plays a pivotal role in shaping a more sustainable and innovative packaging future in the MEA region and globally.

Eligibility Criteria:

  • Industry Experience: Minimum of 30 years in the packaging industry within the MEA region.
  • Leadership and Influence: Proven impact on advancing the packaging sector through leadership, innovation, sustainability, or technological advancement.
  • Contributions to Industry Development: Significant contributions to the growth and development of the packaging industry, including pioneering new materials, processes, or industry standards.
  • Mentorship and Education: A demonstrated history of mentoring, guiding, and educating the next generation of packaging professionals.
  • Global and Regional Impact: Contributions that have influenced both regional and global packaging practices, through collaboration and involvement in international initiatives.
  • Sustainability and Innovation: A long-standing commitment to sustainability, circular economy principles, and innovative practices within the packaging sector.
  • Ethical Leadership and Integrity: A reputation for upholding the highest ethical standards in business practices, promoting fairness, transparency, and responsible operations.

Judging Criteria:

  • Impact on Industry: The nominee’s contributions to the packaging industry in MEA, including technical advancements, innovations, or leadership in industry-wide initiatives.
  • Leadership and Vision: Demonstrated leadership, vision, and the ability to inspire and innovate over time.
  • Legacy and Influence: The lasting impact of the nominee’s work and their role in mentoring future leaders.
  • Commitment to Sustainability: How the nominee has advanced sustainable practices and supported environmental goals within the packaging industry.
  • Industry Recognition: Any awards, accolades, or recognition from industry peers and organizations reflecting the nominee’s status.
  • Global Influence: Contributions to shaping global packaging standards and practices through international collaboration and influence.

How To Apply:

  • To nominate a candidate for the Lifetime Achievement Award, the following must be submitted:
  • Detailed Biography: A comprehensive overview of the nominee’s career achievements, leadership roles, and contributions over the last 30 years in the packaging industry.
  • Portfolio of Work: Documentation of notable projects, innovations, or initiatives led by the nominee.
  • Testimonials or Endorsements: Letters from industry peers, colleagues, and organizations highlighting the nominee’s impact and legacy.
  • Supporting Letter: A detailed letter showcasing the nominee’s contributions to the industry, with specific examples of their leadership and long-term influence.
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